Meet the women behind the calm.
MEET SAVVY
We’re Jen and Evelin—longtime Executive Assistants and operations partners who believe exceptional support should change how your whole life feels.
20+
years of combined
experience
70+ Executives
SUPPORTED ACROSS INDUSTRIESFortune 500
WHERE OUR PARTNERSHIP BEGANWork + Life
SUPPORT FOR THE WHOLE PICTUREOUR STORY
Great support doesn’t just save time. It changes what becomes possible.
We built the kind of support we believe more people deserve.
We met while supporting senior leaders at a Fortune 500 company. Every executive worked differently, but one thing remained consistent: thoughtful, proactive support gave people more room to focus, make decisions, and lead well.
We also saw a gap. Traditional executive support often stopped at the office door—even though those same leaders were managing family logistics, travel, events, and constant administration outside work.
So we created Savvy to support the whole picture. Today, we bring the same discretion, judgment, and follow-through to executive assistance, temporary coverage, household coordination, events, and one-time projects.
THE SAVVY STANDARDSupport that anticipates—not just responds.
We don’t wait for the checklist. We learn how you operate, notice what is coming, and take ownership of the details that create real breathing room.
1) Think Ahead
We notice what’s coming and act before it becomes urgent.
2) Create Calm
We bring structure to complicated priorities and moving parts.
3) Protect Trust
We handle sensitive information with judgment and complete discretion.
4) Own the Follow-Through
We stay accountable until the work is truly complete.
MEET THE FOUNDERSTwo experienced partners. One shared standard.
Evelin Walsh Parada
Co-Founder · Executive AssistantEvelin brings more than 10 years of experience supporting C-suite leaders across human resources, hospitality, e-commerce, and fast-moving organizations. She is known for creating structure, anticipating needs, and bringing calm to complex environments.
Jen Cogan
Co-Founder · Executive AssistantJen brings 10 years of experience supporting C-suite leaders across healthcare, consulting, technology, finance, legal, transportation, retail, and AI. She is known for her calm, strategic approach to complicated priorities, teams, and transitions.
70+
Executives Supported
“I could trust her with every detail of both my professional and personal lives. Jen was more than an EA—she was a partner.”
EXPERIENCE ACROSS INDUSTRIESTrusted wherever the stakes are high.
Our clients span a diverse range of leadership roles, from the C-suite to specialized professionals. Whether you're managing a team, running a business, or balancing professional demands with family life, we provide the tailored support you need.
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Attorneys
Board Members
Chief Commercial Officers
Chief Executive Officers
Chief Financial Officers
Chief Legal Officers
Chief Operating Officers
Consultants
Directors
Doctors
Founders
Investor Relations teams
Owners
Partners
Presidents
Senior Vice Presidents
Vice Presidents
HIGH-TOUCH BY DESIGNReady for support that thinks ahead?
Tell us what needs to feel easier. We’ll learn how you operate, identify what Savvy can own, and recommend the right kind of support.