Meet the women behind the calm. 

MEET SAVVY

We’re Jen and Evelin—longtime Executive Assistants and operations partners who believe exceptional support should change how your whole life feels.

20+

years of combined

experience

Let's Talk Support

70+ Executives

SUPPORTED ACROSS INDUSTRIES

Fortune 500

WHERE OUR PARTNERSHIP BEGAN

Work + Life

SUPPORT FOR THE WHOLE PICTURE

OUR STORY

Great support doesn’t just save time. It changes what becomes possible. 

We built the kind of support we believe more people deserve.

We met while supporting senior leaders at a Fortune 500 company. Every executive worked differently, but one thing remained consistent: thoughtful, proactive support gave people more room to focus, make decisions, and lead well.

We also saw a gap. Traditional executive support often stopped at the office door—even though those same leaders were managing family logistics, travel, events, and constant administration outside work.

So we created Savvy to support the whole picture. Today, we bring the same discretion, judgment, and follow-through to executive assistance, temporary coverage, household coordination, events, and one-time projects.

THE SAVVY STANDARD

Support that anticipates—not just responds.

We don’t wait for the checklist. We learn how you operate, notice what is coming, and take ownership of the details that create real breathing room.

1) Think Ahead

We notice what’s coming and act before it becomes urgent.

2) Create Calm

We bring structure to complicated priorities and moving parts.

3) Protect Trust

We handle sensitive information with judgment and complete discretion.

4) Own the Follow-Through

We stay accountable until the work is truly complete.

MEET THE FOUNDERS

Two experienced partners. One shared standard.

A woman with shoulder-length dark hair wearing a black blazer, beige top, blue jeans, and gold accessories, standing in a modern interior with white shelves and decorative items.

Evelin Walsh Parada

Co-Founder · Executive Assistant

Evelin brings more than 10 years of experience supporting C-suite leaders across human resources, hospitality, e-commerce, and fast-moving organizations. She is known for creating structure, anticipating needs, and bringing calm to complex environments.

A woman with dark hair, wearing a black blazer and black jeans, sitting on a white sofa in a bright room with white shelves in the background. Jen Cogan

Jen Cogan

Co-Founder · Executive Assistant

Jen brings 10 years of experience supporting C-suite leaders across healthcare, consulting, technology, finance, legal, transportation, retail, and AI. She is known for her calm, strategic approach to complicated priorities, teams, and transitions.

70+

Executives Supported

“I could trust her with every detail of both my professional and personal lives. Jen was more than an EA—she was a partner.”
— Jonathan Greene, Executive Leader
EXPERIENCE ACROSS INDUSTRIES

Trusted wherever the stakes are high.

Our clients span a diverse range of leadership roles, from the C-suite to specialized professionals. Whether you're managing a team, running a business, or balancing professional demands with family life, we provide the tailored support you need.

HIGH-TOUCH BY DESIGN

Ready for support that thinks ahead?

Tell us what needs to feel easier. We’ll learn how you operate, identify what Savvy can own, and recommend the right kind of support.

Let's Talk Support